![]() ![]() Travelers’ perceived value of health and wellness tourism significantly partially mediates the associations between their behavioral intention and escape motivation, attractive motivation, environmental motivation, as well as interpersonal motivation. ![]() The results indicate that health and wellness tourists’ motivation significantly positively predicts their behavior intentions. Factor analysis and structural equation models were applied to explore the relations among motivation, perceived value, and behavioral intention in health and wellness tourism. To fill in this gap, we designed scales of tourists’ behavioral intention and motivation in health and wellness tourism and investigated the aforementioned effects, with a sample of 493 visitors who have traveled in health and wellness tourism. However, existing literature has been lacking on travelers’ behavioral intentions, influenced by their motivation in health and wellness tourism. In recent years, with the rapid change of people’s health concept, health and wellness tourism has shown a vigorous development trend. ![]()
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